What is ASOTVI?

Why ASOTVI?

No one likes getting ripped off. All of us have experienced the disappointment of having expectations set by an appealing advertisement you see on TV, picking up the phone or going online and buying a product, only to discover when it arrives that it doesn’t quite do what it said it could do, or perhaps it doesn’t even work at all. How can you avoid this? How do you keep yourself from being victimized by exaggerated hype and false product claims? Do you ever see one of those TV Ads and ask yourself, “Can it Really Do That?”

Other than just taking the risk and hoping for the best, you have a few basic choices:

Independent Subscription Review Organizations like Consumer Reports. However, CR may or may not have reviewed the product you’re interested in—especially if it’s a lesser expensive product, such as many of the Direct Response TV (DRTV) products that cost around $19.95. And even if CR did review it, does it make sense to pay a $26 annual subscription fee to find out information on a $19.95 product?

User Opinion Websites. This is a very common approach these days. Just search for a product name and you will find websites where people are talking about it; or look at the comments on Amazon or other online retailers, and read the entries of others’ experiences before making your own purchase. There’s only one problem with this approach: anyone can participate. That means even the Vendors of the products you’re interested in can add their own biased glowing testimonials (shills), as well as disgruntled individuals who may have had a bad experience with a product due to their own misuse or misunderstanding and completely trash a perfectly viable product. There’s really no way to know for sure if the opinions you read can truly be trusted.

ASOTVI — where independent, trusted evaluators put DRTV Product Vendor Claims to the test, and show you the results before you buy.